Paywalls that know the journey. Emails that know the paywall.
Segmented monetization & lifecycle automation for a posture-health app.
Users arrived from very different places — paid social, influencer codes, organic search — but everyone saw the same paywall and the same emails. We built the pricing logic and marketing automation so each acquisition journey gets its own tailored paywall, discounts, and Kit email sequences — automatically, from first open to conversion.
WHAT WE BUILT
01
Journey detection
Source, campaign, and onboarding behavior classify every new user into a segment at first open.
02
Paywall variants
Each journey sees its own paywall — annual with trial, discount ladder, or onboarding-first — with pricing rules, not exceptions.
03
Marketing automation
Kit sequences wired to the paywall state: welcome, habit nudges, tailored offers, and abandoned-paywall recovery — each aware of what the user saw and did.
04
Rules engine
One system decides the offer, the message, and the timing. The founder stopped hand-tuning campaigns.
THE SYSTEM
Three journeys, three playbooks — one automation.
Follow one lane left to right: who arrives, what they see, what they receive.
Abandoned a paywall? A recovery sequence picks the user up automatically — aware of which variant they saw.
RULES, NOT GUESSWORK
WHY IT'S ON THIS PAGE
Monetization is a system, not a settings screen.
This engagement proves the full stack: pricing logic, paywall engineering, email marketing automation, and the segmentation that ties them to each user's journey.
- Mobile monetization
- Paywall logic & A/B variants
- Kit email automation
- Journey segmentation
- Discount & offer rules
- Lifecycle event tracking
Is your pricing improvised?
The diagnostic checks monetization along with everything else — in 5 minutes.